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Introduction - Mail Merge for Gmail & Google Sheets

Mail Merge is a powerful feature that transforms your Google Sheets and Gmail into a comprehensive email marketing platform. Seamlessly send personalized bulk email campaigns, automate background processing, and manage communications without leaving the Google Workspace environment.

🚀 Key Features​

  • Bulk Email Campaigns: Send mass emails to your entire contact list using your Gmail account and data directly from Google Sheets.
  • Dynamic Personalization: Use the {{Column Name}} expression syntax to automatically inject custom data into each email (e.g., {{First Name}}, {{Order ID}}).
  • Visual Content Editor: Design professional-looking email bodies using a built-in visual editor—no HTML coding required.
  • Personalized Subject & Preheader: Apply merge expressions not just in the body, but also in the Subject Line and Preheader to maximize open rates.
  • Flexible Scheduling: Choose exactly when your emails go out. Schedule campaigns for specific dates and times to reach your audience when they are most active.
  • Automated Row Processing: Enable the add-on to automatically detect and process new rows from your Google Sheet at periodic intervals.
  • Advanced Sending Options: Full support for professional communication headers including CC, BCC, and Reply-To.
  • Google Drive Attachments: Effortlessly attach files stored in your Google Drive to your email campaigns.
  • Test & Debug Mode: Verify your campaign logic and formatting with a "Test Run" before sending to your full list.
  • Config Management: Easily Import and Export your campaign settings to reuse configurations across different spreadsheets.